“Good products die in poor markets.”
In this first presentation of a 7-part series, I show how I pick big, proven markets, measure everything like a direct-response marketer, and sell only to people who are inches from “yes.”
What you’ll learn (with the lines I live by):
“A who is a person; a market is a place.” Separate avatar from arena so you stop launching into dead zones.
“If I can’t measure the result, turn it off.” Direct response only—no untracked banners, no vibes marketing.
“Your offer can be blue…even in a red ocean.” Don’t build a market; borrow existing foot traffic and stand out with the offer.
“Sell the frustrated.” Not diehards, not the satisfied—go after buyers already using something and hating it.
“Tap it in.” Reduce education distance so sales become tap-ins, not 60-foot putts.
“Stop link-barfing.” Position first, then place links with intent on the channels your market actually uses.
“You’re closer to the fountainhead of cash in big markets.” Bigger pies forgive more and pay more.
👉 Join the FREE 5-Day Funnel Challenge and build a powerful, profit-ready funnel—step-by-step, even if you’re starting from scratch. Claim Your Spot Now!
https://buildyourperfectfunnel.com/5-day-funnel
00:00 Intro
00:24 Who vs market: person vs place
00:48 Direct vs general: measure or kill it
02:02 Stop link-barfing: the right affiliate approach
03:11 Big markets lesson: NYSE vs. Forex
07:12 Red ocean strategy: blue offer, not new market
08:16 Door-to-door proof: rich markets, rich customers
10:33 Use the company’s map: dream customer & market
13:03 Channels and currents: go where buyers are
18:41 Buyer personas: sell the frustrated, not diehards
Connect with me on social media!
Facebook: https://www.facebook.com/stephenlarsen1
Instagram: https://www.instagram.com/stevelarsenhq/
Twitter: https://twitter.com/stephen_larsen1
LinkedIn: https://www.linkedin.com/in/larsenstephen
