The importance of offering competitive salaries As the digital & marketing skills shortage continues to grow, qualified candidates are recognising their value. Over the past few years, we’ve noticed a trend where marketing & digital talent will only accept offers…
You’ve probably had some marketing agency try to sell you on the value of backlinks. Or you may have read that link-building and backlinks make your site rank higher in search results, so they must be worth paying for. Unfortunately,…
The Advertising Standards Authority (ASA) has rejected a complaint which alleged a radio ad for Toyota’s C-HR hybrid “perpetuated harmful gender stereotypes”. The advert was part of the Hello Hybrid Happiness campaign and featured a woman who stated: “Thinking of going on a…
At ultraviolet we are always looking to the future. That’s one reason why we proudly collaborate on an internship program with Marywood University, where Interior Architecture students train with our social media team. One of our beloved interns, Gabriella Nowak,…
Question — when was the last time you gave some thought to accessibility when building out your website? Now as a follow up — when was the last time you thought about this in relation to SEO optimizations for…
Promoting a state compared to marketing a product demands various mindsets. In the initially situation, a state includes many facets – downtown, historical tourist attractions, museums, demographics, environmental projects, industrial zones and many other subjects that could interest visitors. In…
If you’re thinking about becoming an SEO consultant in the UK, you might be wondering how much you can earn. Or maybe you’re an employer who’s thinking of hiring and you want to get a better idea of how much…
The first step in the strategy is to figure out a plan to get traffic to your site. It’s not all about “being #1 on Google”. Organic search is just one channel that sends traffic to your website. Here at…
Hard-of-hearing individuals in the United States will soon be able to get their hands on Sony Electronics’ first over-the-counter (OTC) hearing aids. The brand teased the release last month, saying it hoped to make buying a hearing device as convenient…
It’s no secret that blogging for your business can yield amazing results. But, before you dive in and start writing your first article, it’s important to remember that a successful blog doesn’t happen by accident. If you want your blog…